Konti Pastry UI & UX Design

Case study: Cake ordering website

WELCOME TO KONTI PASTRY

“Konti Pastry” is a confectionery studio in Bishkek, Kyrgyzstan. We promote a culture of entrepreneurship, freedom and employment of women in our traditional society. And we carry a culture of equality and tolerance. Konti has its school to teach pastry art & business.

Studio is open for custom cake orders for special events such birthdays, weddings, corporate holidays etc. As well, Konti Pastry has branded stores in malls where people can buy cake pieces or collect a box with their favorite sweets. Price range is above average, due to the highest quality ingredients used.

TARGET USER

Anyone who loves cakes and appreciates good quality ingredients!

RESEARCH CONDUCTED AND RESEARCH FINDINGS

We conducted user research and received feedback from users that we incorporated into user personas. For example, our user persona, Lara, 26 years old entrepreneur who lives in Bishkek and runs a permanent make up studio. Lara is a regular customer of Konti Pastry, however she cannot always go to the store or order cakes by phone each time due to her busy schedule. She prefers to order directly from the website whenever she can. Beside the clean and easy ordering flow, she also suggested other options of getting the sweets in case the order won't be available or out of stock.

SO, WHAT'S THE PROBLEM?

Currently Konti Pastry does not have a website, but has a very successful instagram page in instagram with 138k followers. Most of the orders come from instagram, people order via dm or via whatsapp / phone call. Due to a lot of orders, employees can’t often accept orders right away. That's why it would be great to build an online store.

INSIGHTS LEARNED

We researched websites of all time famous pastries around the world, as well as asked our users their preferences. We learned that users want to see the categorized products, that's why we divided them into “new”, “custom themed” and showcased on top the “best sellers”. We tried to make the ordering flow as easy and clean as possible. Users can go back while ordering, continue shopping or ordering right away the chosen item.

UI IDEATION: SKETCHES AND WIREFRAMES

Here’s how we put our users’ needs first. The process below begins with our initial ideas of wireframes, then moves to mockups, and finally to the high-fidelity prototype.

Wireframes

HIGH-FIDELITY PROTOTYPE

The design is fully developed and gives a complete picture of the completed design. It addresses the user’s needs for a simple, yet engaging and uncluttered design. Click this link to view the interactive prototype

interactive prototype link

Sagynai Murat / All Rights Reserved / Istanbul 2023